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A multi-channel, integrated campaign that presented the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community was already using Stories tools, the campaign demonstrated the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special – it showed that “Stories Are Everywhere.”
I created the motion signature that worked across all media for the campaign and created 'stories designs' (done within the Instagram app). I also worked on the digital production for multiple executions, overseeing the digital and motion elements for each media.
Motion Direction & Design, 2016