The comprehensive rebrand (which included a new logotype, monogram, website, print collateral, exhibition design and merchandise) is based on creating a harmonious balance between the museum’s rich heritage and a contemporary typographic system.

The W+K Motion Department played a central role in bringing the identity system to life which was respectful to the heritage of the 17th century canal houses it’s situated in, while also complementing its forward-thinking curatorial programme. From animating the logo and crafting motion content to developing 3D elements, we seamlessly extended the visual language across all platforms.