HENNESSY
2024
Made For More
While Hennessy is a global icon, many are unaware of the diverse ways it can be mixed to bring more flavor, depth, and complexity to cocktails. In our global campaign, we shake up brand perceptions and build on its legacy for a new generation, highlighting the surprising versatility of the spirit and introducing a new, lighter, brighter, fresher visual world for the brand.
“Hennessy VS doesn’t just mix,
it participates”
Renaud Fillioux, Master Blender at Hennessy
Our refreshed brand identity for Hennessy respects its heritage while bringing forward a more vibrant side that matches the energy of both the product and its consumers
Starring Teyana Taylor and Damson Idris
Director Andreas Nilsson
Director of Photography Lasse Frank
Photography Micaiah Carter
Stylist PC Williams