GUSTAV VON PLATEN

Creative Director

HELLO

I’m a Creative Director passionate about the art of brand building.

My expertise lies in developing global creative platforms and identities that grow brands. I believe in creating work that's deeply rooted in culture, designed not just to be seen, but felt.

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Holding the position of Creative Director and Head of Motion at Wieden+Kennedy was more than a job, it was a master-class experience in craft and shaping global narratives. There, I had the honor of leading global business as well as building the motion department into a multifaceted team known for its creativity and craft.

My diverse interests in art, design, luxury, fashion, and music shape the approach to my work.

Collaborating with brands like LVMH, Balenciaga, Nike, Ray-Ban, and Instagram have been more than partnerships. Each brand story I've helped shape has reinforced my understanding of how to engage and inspire audiences globally.

Clients

Hennessy

Creative Direction

Balenciaga

Director

Ray-Ban

Creative Direction

Nike

Instagram

Motion Direction, Art Direction

Motion Direction, Art Direction

Samsung

Motion Direction