Design Lead & Art Director
I worked as lead designer and art director.
Creating the visual identity and overseeing the output for each media format. Challenging spaces and integrating the identity to scale in offline, online and physical environments.
Queens of Pop aims to create understanding and respect. With a strong belief in uniting people through impressions and experiences where female role models from our time are the leading stars.
Together with the talented South Korean illustrator Minji Moon, we created this artwork as a first step to form a strong and bold visual language. Coming to life both in motion and static. Collaborating with architects, designers, photographers and artists to build out and further create a unique visual expression.
Examples of looping assets and ads created for social media.
The Queens of Pop artwork was available for sale in limited numbers through the site, printed exclusively in gold PMS on 200 g/m² white paper with MultiArt Silk finish.
It was proudly decorated in homes all over Sweden.
Together with Odd Molly, we developed a clothing collection that was available online and at the festival.
Odd Molly is an award-winning design label creating everything from clothing to interior, encouraging women of all ages to feel and be their best selves. Sold all around the world, the clothes are celebrated for high quality, colour, pattern, natural materials and lots of details made by hand.
See the full collection