Motion Direction & Animation
I created the motion signature for IGTV which works across all media for the campaign. Including the typography in motion, logo animation, intros, end cards, and more.
I overlooked and led the motion aspect of the digital production for each execution and media format.
To launch the new channel, the approach was to make a virtue of vertical in communications. To prove how even the best content gets even better in 9:16. That smaller is indeed better.
We want people to feel like IGTV is a place where you can get closer to the creators you love, with video optimised for the vertical space. The motion principles nods to this by having headlines interact with each other organically, filling the vertical screen with big, bold and energetic typography. Closer to creators, closer to interests, closer to the fun.
Co-founder and CEO Kevin Systrom introduced IGTV from a live event in San Francisco.