Design & Animation
Client: Bang & Olufsen
Site of the Day - Awwwards
I was a part of creating the global launch campaign experience. Where I helped build the interactive website, a wide range of assets and setting a motion language for the whole experience.
The key concept, “Bring the beauty. Everywhere.” focuses on how music can turn a moment from ordinary to magical. With B&O PLAY A1 you can bring that magic with you.
All films, still photography and digital development were created in-house at B-Reel.
The Beoplay A1 received positive international press coverage; within a week of launch the product sold out in both the US and the home market of Denmark.